Copywriting for small businesses

Client Work & Testimonials

Real work. Real results. Real people who'll tell you themselves.

Proof beats promises. Finally, all those creative writing hobbyist courses I’ve taken over the years are paying off, with their “show, don’t tell” mantra. I get it now… better late than never.
 

So rather than just telling you I write good copy, this is where I show you.
 

You'll find case studies here from small business owners who had something they needed to say and couldn't quite find the words to say it. Some needed to explain complex, nuanced work to a completely different audience. Some just needed someone to capture what their clients actually experienced, in a way that felt right.

I'll be adding to this page as the work grows. For now, have a wander.

And if you have any questions, let me know.

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Case study examples:

An expert-led story - focusing on the work, the thinking, and the small shifts that make a real difference.

When the work is subtle, the story has to do the heavy lifting.

Samantha Hardwick has spent more than twenty years helping people understand themselves better. She's a mindset coach, EFT practitioner and grief counsellor, and her work is genuinely transformational.
It's also quite hard to explain.

Not because it's complicated, but because it operates in the space between feelings and outcomes, which isn't always easy to put into words without either going too vague or too clinical.
That's exactly the kind of story I love writing.

with Samantha Hardwick

A client-led story - told mainly through the client's experience, from where they started to what actually changed.

A story she didn't know she needed, that ended up on an awards shortlist.

Bridget plans tailor-made adventures for people who want more than a standard package holiday. She's brilliant at what she does. But like a lot of small business owners, she found it hard to talk about her own work without feeling like she was showing off.

A case study felt like the answer. She just wasn't entirely sure what one was, or what she'd do with it once she had it.

We worked it out together, and got her clients to show just how brilliant she is.

with World Class Adventures

  • "[Jen] listened carefully, picked up on the details, and turned our conversation into something that felt both human and professional. It was a lovely experience and I would not hesitate to recommend her." 

    Samantha Hardwick

  • "Before working with Jen, I didn't really understand what a case study was or how I'd ever use one. She not only made it clear, she made me feel genuinely proud of what I've built." 

    Bridget Perriman

    World Class Adventures

  • "An outsider looking in on my business has been invaluable. Your chats and advice have been priceless."

    Lisa

    Small Business Owner

  • "You are brilliant at turning my 'everyday' into stories that help me win new clients, gain more engagement on socials, and most importantly recognise my own achievements." 

    Bridget Perriman

    World Class Adventures

  • "I felt really seen and heard in the material you put together."

    Dr Georgie Capone

    Warrior Women CIC

Ready to get your stories working for you?

Drop me a message and we'll have an informal chat about what you need. No jargon, no hard sell, just an honest conversation about whether I can help.