You do what you love, I'll find the words that make people love it too.
Authentic, engaging copy for businesses who want to sound like themselves, only sharper - so your ideal customers notice (and choose) you.
Hello,
I'm Jen, founder of WordCraft by Jen
You just want to run your business, right? Make the things, deliver the services, and focus on what lights you up - not get bogged down trying to find the perfect words.
That's where I come in.
Wherever you need words: website copy; email campaigns; blogs; brochures; or something else entirely - I'll help you capture attention and sound like yourself, only sharper. Your audience won't even realise it didn't come from you!
Copy that sounds like you (and sells to them)
Wherever you need words - website, social media, email, or print - I’ll craft copy that captures your personality and connects with your ideal customers. Authentic, effective, and unmistakably you.
Brand Voice
From social posts to full website overhauls, I’ll help you define and develop a brand voice that feels unmistakably you. Then I’ll bring it to life through copy that connects, converts, and sounds natural, never forced. Your customers won't know you didn't write it yourself.
Website Copy
Website feeling a bit tired? I’ll help you refresh and optimise your words so they actually work and bring you enquiries. From homepages and about pages to service descriptions and blogs, I’ll make sure your message lands clearly and confidently.
Case Studies & Customer Stories
Real stories sell. I’ll help you turn your customer wins into powerful case studies that build trust and show the real impact of what you do. Show off your results, and make potential clients think, “I want that too.”
Marketing Materials
From brochures and leaflets to email campaigns and sales pages, I’ll add a touch of wordsmithery magic to make your message memorable. Every piece will sound like your brand, not like you’ve borrowed someone else’s.
Struggling to find the right words?
Finding the right words to express what your business really stands for is hard work, especially when you’ve already got a to-do list longer than your arm.
You want to connect with the right people and stand out from the competition, but every time you sit down to write, it either sounds awkward or takes hours.
That’s where I come in (again). I’ll take the time to understand who you are and what you offer, then translate that into words that sound like you on your best day.
Not sure who your ideal customer is yet? Don’t worry - I can help you figure that out too.
Why use a copywriter?
Here’s the thing: loads of brilliant business owners struggle with writing their own copy. It’s not because they’re bad at it, it’s because it’s impossible to write clearly about something you’re so close to.
You didn’t start your business to spend hours wrestling with a blinking cursor. You did it to share what you love.
Let me take care of the words so you can focus on everything else. Because running a business is hard enough without trying to be your own copywriter too.
Let's get your words working for you.
You don’t need to become a marketing expert.
You just need someone who knows how to bring your voice to life.
Let’s chat and see how we can make your message feel easier - and more you.
Drop your details in the form below and I'll be in touch to arrange a quick, informal chat (with no pressure) about what I can do to help you and your business thrive.