Learn how to shape simple, true stories into case studies that gently sell – no cringe required.
You open your laptop, determined to write something that promotes your business…

But the cursor blinks back at you, unhelpfully smug. You type a few words. Delete them. Faff about for a bit. Decide the washing needs doing. The kitchen suddenly looks like it needs a deep clean. Anything – anything – feels easier than trying to write about what you do.
You come back to the screen, hoping inspiration’s struck while you were scrubbing the hob.
But it hasn’t. Because it’s not just about finding the right words – it’s the belief underneath.
“I’m not good at writing.”
“I don’t have anything useful to say.”
“I’ll just sound like I’m showing off.”
So instead of sharing the brilliant things you’re already doing, you stay quiet. You miss chances to build trust, to attract the right clients, to let your stories do the selling – gently, honestly, and in your own voice.
With the Story to Sales bundle, you won’t be stuck staring at a blank page ever again.
You’ll have a clear formula, simple templates and a quiet boost of confidence that helps you spot the gold in the everyday.
That throwaway “thank you” from a happy client?
You’ll know exactly how to shape it into a story that shows the value of what you do – clearly, naturally and without cringing.
Instead of scrambling for new things to say, you’ll start seeing ways to repurpose what you already have. A kind comment becomes a post. A quick win becomes a case study. And your marketing?
It finally sounds like you – warm, grounded, and quietly persuasive.

I created Story to Sales because I kept hearing the same thing from brilliant business owners:
“I don’t know how to talk about what I do – and when I try, I feel like a robot or a show-off.”
I get it. And I’ve been there too.
My approach is simple: clear, human language that reflects who you are and what matters to your clients.
That means no jargon, no forced formulas – just practical tools (and a gentle nudge) to help you turn real stories into real connection.
You don’t have to do it alone, either. The templates are easy to use on their own – but if you want someone to walk through them with you, that’s what the Story Hour is for. We’ll sit down together, dig through your everyday brilliance, and I’ll help you shape stories you didn’t even realise were marketing gold.
Because here’s the truth:
You already have the stories.
You just need someone to help you spot the thread and stitch it together in a way that feels like you.
I’ll be the one in the background, pom-poms at the ready – cheering you on while you step into the spotlight (quietly, if that’s your style).

Grab the Story to Sales bundle on its own, or get the bundle plus a 1:1 Story Hour if you know you’ll want some support along the way.
Unzip the files and get a feel for the four straightforward tools waiting for you. Start where it feels right – there’s no wrong order.
Nervous about asking for testimonials? Open the Ask Your Client Email Kit.
Cringing at the thought of “bragging”? Start with the Quiet Brag Pep Talk.
You’ll get a clear, kind nudge to help you take that first step – in your own voice, at your own pace.
Use the One-Page Case Study Template to shape a short, simple story that reflects your value – clearly and quietly.
The Story to Sales Workbook shows you how to turn that one story into multiple posts, emails or blog ideas – so you can stop scrambling for content.
If you picked the Story Hour option, we’ll jump on a video call and work through the bundle together. I’ll help you find the story threads you didn’t even know were there - and shape them into something powerful (and actually usable).
Instead of dreading the next time you “need to do some marketing,” you open up a folder of stories that sound like you - warm, real, and rooted in the work you do every day.
That’s what Story to Sales makes possible.
You’re not second-guessing every sentence. You’re not sitting in silence because you don’t know how to talk about yourself. And you’re definitely not deep-cleaning the kitchen to avoid writing a social post.
You’ve got a system for collecting client feedback - and a simple way to shape it into stories that connect.
Your content starts to come from your clients’ mouths, not yours. You’re building trust without trying.
And slowly but surely, the words start working for you – quietly, confidently, and consistently.
Which means more of your time can go where it belongs: doing the work you love, with the people who love working with you.

You’ve got two ways to get started:
🎯 The Story to Sales Bundle – £47
✔️ One-Page Case Study Template
✔️ Ask Your Client Email Kit
✔️ Story-to-Sales Workbook
✔️ Quiet Brag Pep Talk Page
→ Perfect if you’re ready to DIY it at your own pace.
🧑🤝🧑 The Bundle + Story Hour – £97
✔️ Everything in the bundle
➕ A 60-minute 1:1 Story Hour video call session
→ Ideal if you’d love a bit of structure, a sounding board, and someone to cheer you on as you shape your first few stories.
Buy now and start turning your quiet brilliance into confident, story-led marketing that feels just like you.